What?! Racism still exists in America?! I am shocked! And some of the media and politicians are trying to use this to get attention and money?! Doubly shocking!
I like Obama's approach: we all know racism exists, let's move on and focus on doing our job: fixing health care, fixing the economy, dealing with global warming, and so on. I suspect he's done that all his life. Why waste your time putting energy and attention into something that is divisive and ultimately gets you nowhere. I've never met someone who stopped being racist because someone said "you're a racist!" to them.
I suspect that underlying all of this is not racism per se but a fear of the unknown. If we work together create a country where each individual feels safer - in terms of their job, their health, and their overall prospects in life - then there will be less hate-filled speech and actions.