Amazon, Hadoop and the New York Times

I just read this interesting entry on the Amazon Web Services blog talking about the combination of Amazon EC2 and Hadoop. I was mildly interested but then this quote caught my eye.

Everyday, I hear new stories about running Hadoop on EC2. For example, The New York Times used 100 Amazon EC2 instances and a Hadoop application to process 4TB of raw image TIFF data (stored in S3) into 1.1 million finished PDFs in the space of 24 hours at a computation cost of just $240.

Pretty breathtaking...